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Your boss calls and asks you to prepare an Innovation Strategy to revitalize your business.

You now have to organise the meeting.

As expected the team does not understand the purpose of the exercise and argue that they are already market leader with differentiated products sold at differentiated prices for special applications. Fred – who arrives late – comes in saying, "apologies but I have just been with our major customer and had to cut price to below the competition or we would lose all our sales."

The meeting breaks up and the others leave the room.

The day after, weary, in your office...

You desperately want to try to persuade your boss that an innovation strategy is inappropriate for your business.

You are confused as to how an innovation strategy can be integrated into your day-to-day routine operations.

Three months later your boss calls you in, shuts the door and asks: "So where are we with the innovation strategy...?"

YOU ARE NEARLY THERE. Comstratos is prepared to help you develop a winning strategy. Click on the website to find out more.